Experience · Perspective · Commitment
Why Vellestia
Experience informs our thinking. Curiosity shapes our approach.
25+ years
in travel
UK & UAE
perspective
Independent Luxury Travel
Business Owner
More than twenty-five years in travel have taught me that exceptional hospitality businesses need more than visibility. They need to be understood by the people and markets that matter.
Vellestia brings together commercial understanding, international perspective and a genuine appreciation for the stories behind distinctive travel and hospitality brands.
01 · Experience
Experience From Both Sides of the Industry
Vellestia is founded on more than twenty-five years of experience across the travel industry, from working with tour operators, hotels and destination partners to building an independent luxury travel advisory business.
This experience has provided a valuable perspective on both sides of the relationship: the ambitions of hospitality businesses seeking to reach new markets, and the expectations of professional advisors entrusted with creating extraordinary journeys for their clients.
We understand that successful representation is not simply about introducing a product. It is about recognising where it belongs, who it will resonate with and how to communicate its value.
02 · A Commercial Foundation
The De Vinci Lifestyle
Alongside Vellestia, founder Giorgia owns and operates The De Vinci Lifestyle, an established luxury travel and lifestyle business serving discerning international clients.
This ongoing involvement in luxury travel provides first-hand insight into client expectations, supplier relationships, destination selection and the commercial decisions behind successful travel experiences.
It also ensures that Vellestia's approach remains connected to the realities of selling and delivering exceptional travel, rather than simply promoting it.
The De Vinci Lifestyle03 · An International Perspective
Two Markets. A Broader Understanding.
With professional experience and business connections spanning the United Kingdom and the United Arab Emirates, Vellestia recognises that successful market positioning requires cultural understanding.
Different nationalities, generations and client audiences have different expectations of luxury, service, privacy, authenticity and personal connection.
We believe that meaningful market development begins by understanding these differences, rather than applying the same strategy to every audience.
04 · Beyond Conventional Representation
A More Considered Approach
We believe that meaningful representation should create understanding, build confidence and establish relationships that extend beyond an initial introduction.
Our approach combines:
- 01Brand discovery and strategic positioning
- 02Commercial and market understanding
- 03Thoughtful trade engagement and advisor education
- 04Editorial storytelling and brand communication
- 05Relationship development and international market opportunities
- 06Ongoing evaluation and refinement
05 · A Personal Commitment
Your Brand Becomes Part of Our Story
Vellestia is deliberately personal in its approach.
We are interested in the people behind a hospitality business, the ideas that inspired its creation and the values that continue to shape it.
We believe the strongest partnerships are built on mutual respect, open communication, commercial honesty and a shared commitment to doing things well.
We do not believe in representing brands simply to expand a portfolio.
We believe in working with distinctive businesses whose stories deserve to be understood.
— Giorgia
A Conversation Worth Having
Every meaningful partnership begins with a conversation.
If you are developing a distinctive hospitality or travel brand and exploring how to strengthen your positioning, reach the right audiences or build a more considered market presence, we would welcome the opportunity to understand your ambitions.
Explore a Partnership